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"Give me six hours to chop down a tree and I will spend the first four                                              sharpening the axe."                                                                               - Abraham Lincoln

  
Once your brand positioning statement is defined, it is time to begin developing effective marketing campaigns in order to reach your target audience. In a recent survey of over 250 firms with an average annual marketing budget of $200 Million each, more than half do not use forecasts to calculate expected ROI on their measurable campaigns*.  It's like trying to shoot fish in a pond... just point your gun and start firing away. While you may have been lucky enough to hit one or two,    a majority of shots were wasted away due to lack of patience and planning.
As a result of the recent global economic downturn, large firms as well as small businesses are learning to do more with fewer resources. Budget cuts mean fewer employees and less dollars allocated towards marketing. Today, it is essential for all firms to utilize every resource to its fullest potential. With our Marketing Campaign Management process, we can help you effectively plan, forecast, and measure powerful and impactful campaigns. Our goal is to help you elevate sales and grow market share, with positive, profitable results.
The Marketing Campaign Management process:
Planning: Determining tactical marketing executions based on your brand positioning statement. Utilizes the marketing behavioral impact model and is focused on where your brand is positioned with regards to the phases of the marketing cycles: awareness, evaluation, trial, and /or loyalty.
Forecasting: Evaluating campaigns prior to launch to determine effective ROI, as well as setting goals and quotas. Demand generation marketing campaigns,which makes up over half of all marketing activities, can be measured using financial metrics. Therefore, financial return on marketing investment (ROMI) can be used to predetermine the impact of these campaigns to your bottom line. Taking it even further, it is also important to conduct a sensitivity analysis by varying the assumptions in the model, in order to better define the best, worst, and expected outcomes of these campaigns. If you are planning marketing campaigns without these financial metrics prior to launch, then you are just shooting aimlessly into the pond, hoping your aim will be on target.
Measuring:  Monitoring campaign performance in real-time, not just after the campaign has ended, can yield the best results. After all, the marketplace is not static, and neither should your campaigns. By proactively and continuously monitoring marketing campaign executions, tweaks and enhancements can be made immediately in order to react to changing market conditions, and ultimately provide the desired return on marketing investment (ROMI).
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Our Goal
It is our goal to help our business partners  increase their performance utilizing the three essential parameters for long-term, sustainable growth.
Market Share:  Growing your business not just because demand increases, but because your brand's superior value proposition is realized by your target audience, resulting in brand trade-off at your competitors' expense.
ROMI: Achieving a more favorable Return On your Marketing Investment on each marketing campaign by figuring out the best cost-effective solutions which would result in a higher monetary return.
Profits: Increasing share and closely managing every marketing investment will yield higher profits and ultimately set up your business to be more profitable in the long-term.

*Source: Kellogg School of Management, 2010